BackAlley Creative Marketing and Consultancy provides the following Urban Art experiences:
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Live installations consist of street artists supplying visual communication by creating customized murals that are brand relevant or event relevant, with our DJs providing a live audio environment.
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This combination serves as a highly unique way of increasing the awareness of our clients’ identity, brand awareness and image to a target market(s), through the witnessing of a visual art in the making.
We can visually incorporate any theme such as ad campaign elements, apparel, accessories, footwear, endorsed celebrities, lifestyle elements, slogans, regional landmarks, and company logos.
Attendees can see the progression of a work of art from start to finish, and this exciting and engaging interaction allows them to feel connected to the mural, the event, and subsequently the brand and/or products of our client.
The locations for staging live installations are practically limitless. It can take place at nightlife venues, restaurants, tradeshows, road shows, art galleries, or flagship stores, all of which provide an opportunity to captivate patrons.
Originality and creativity are key elements in the live art installation, giving clients the means to reach out to a lifestyle-oriented and influential market, which is hard to attract using conventional methods. Standing out from the clutter of traditional print and TV ads, we believe the impact of live installations will be greater and more lasting.
Clients can choose from any of the 3 options:
Package #1: Outdoor Art Installations with DJ
- 2 x 1.5m by 2.0m canvas
- 2 Graffiti artists and 1 DJ performing live
- One DJ console (basic configuration)
Package #2: Outdoor Art Installations w/o DJ
- 2 x 1.5m by 2.0m canvas
- 2 Graffiti artists performing live
Package #3: Indoor Art Installations with DJ
- 2 x 1.5m by 2.0m canvas
- 2 Graffiti artists and 1 DJ performing live
- One DJ console (basic configuration)
Package #4: Indoor Art Installations w/o DJ
- 2 x 1.5m by 2.0m canvas
- 2 Graffiti artists performing live
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Graffiti Mural Advertising at youth centric locations allows specific targetting, enabling companies to use each marketing dollar to its fullest value.
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BackAlley Urban Arts and Design locates, develops, manages and leases out media spaces at youth centric locations.
Advertisements are in the form of graffiti murals which are brand or product relevant, designed by out team of experienced and much sought after artists.
Graffiti murals serves as iconic, much talked about advertisements, standing out from traditional mediums such as wallpapers and banners.
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Creative Advertising Campaigns are larger scale projects that involve the bold and unconventional use of street art which could be seen as a form of guerrilla marketing or interactive marketing, or a combination of both.
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The use of marketing and promotional materials will be used as supplementary in these campaigns. The ideas employed in every project are unique and tailored to help clients meet their marketing objectives.
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BackAlley Mobile Art gives clients the means to advertise their events or brandings on their self owned vehicles. The use of street art as a visual communication tool, through its aggressive and provocative nature, captures the attention of targeted audiences.
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BackAlley Mobile Art is also a creative movement meant for individuals with high levels of artistic taste and appreciation, who wish to inject an aesthetic touch to their personal vehicles with visual expressions from graffiti and street art.
Allow our talented street artists to unleash their creative juices and through the use of car decals, vinyl stickers or spray paint, create a masterpiece from the vehicle you have.
You will be given an opportunity to preview your vehicle with a design mock up which would be made to serve you better. A date will be arranged to place the design onto your vehicle.
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